Research Exercise
Research Techniques
Primary research is when you go out to collect people's feedback about something you've come up with. Ways to conduct this include conducting surveys both online and in the street. Sometimes just observing can get you the results you need. For example, you can check to see what types of games people are buying so you know what type of game to make.
Secondary research is looking at existing examples of work from previous projects to get inspiration from your own. Examples of secondary research include looking on search engines like Google and Bing or looking through books and encyclopedias.
You could use primary research to analyse a problem in a game by holding a survey to ask what people think about the problem to see how much of a problem it's viewed as. If you have an idea of how to resolve the problem (for example a sound problem) from better examples in other games, you could view them using secondary research to compare the good example with the example that you think has a problem and needs fixing.
Quantitative research is basing your results on figures, so if you hold a survey asking people if the blue shell ruins the fun in Mario Kart games, and even if 30 people say no, if 130 people say yes, you conclude that generally, it does. Like with primary research, you can just observe to get your results of quantitative research. In a game, you could keep track of how many times a certain major glitch occurs in a game and compare it to other glitches. If it occurs a lot more times than the others, then you know that's more of a problem than the others and needs looking at by the developers.
Qualitative research is also similar to primary research, but you don't give people a survey or a questionnaire that just has boxes of basic answers to tick. This time, you actually ask them for their individual opinion, as it's one thing to know from a survey that the blue shell ruins the fun from the ratio of yeses to nos, but qualitative research allows you to see if people have any solutions to the problem. You can get your qualitative results by holding focus groups online with less people where you discuss a specific issue rather than get more people's opinions on a yes or no forum.
You could use quantitative research to analyse a problem in a game by holding a forum online to ask how many people think that's issue's really bad or how many people think it's not a problem, then if the majority say it is, even if a fair few say it isn't, you know that generally, it's a major issue. If the issue has many different elements for it or if you can't come up with a solution to it so you want to see what someone else thinks, that's when you can use qualitative research.
Primary research is when you go out to collect people's feedback about something you've come up with. Ways to conduct this include conducting surveys both online and in the street. Sometimes just observing can get you the results you need. For example, you can check to see what types of games people are buying so you know what type of game to make.
Secondary research is looking at existing examples of work from previous projects to get inspiration from your own. Examples of secondary research include looking on search engines like Google and Bing or looking through books and encyclopedias.
You could use primary research to analyse a problem in a game by holding a survey to ask what people think about the problem to see how much of a problem it's viewed as. If you have an idea of how to resolve the problem (for example a sound problem) from better examples in other games, you could view them using secondary research to compare the good example with the example that you think has a problem and needs fixing.
Quantitative research is basing your results on figures, so if you hold a survey asking people if the blue shell ruins the fun in Mario Kart games, and even if 30 people say no, if 130 people say yes, you conclude that generally, it does. Like with primary research, you can just observe to get your results of quantitative research. In a game, you could keep track of how many times a certain major glitch occurs in a game and compare it to other glitches. If it occurs a lot more times than the others, then you know that's more of a problem than the others and needs looking at by the developers.
Qualitative research is also similar to primary research, but you don't give people a survey or a questionnaire that just has boxes of basic answers to tick. This time, you actually ask them for their individual opinion, as it's one thing to know from a survey that the blue shell ruins the fun from the ratio of yeses to nos, but qualitative research allows you to see if people have any solutions to the problem. You can get your qualitative results by holding focus groups online with less people where you discuss a specific issue rather than get more people's opinions on a yes or no forum.
You could use quantitative research to analyse a problem in a game by holding a forum online to ask how many people think that's issue's really bad or how many people think it's not a problem, then if the majority say it is, even if a fair few say it isn't, you know that generally, it's a major issue. If the issue has many different elements for it or if you can't come up with a solution to it so you want to see what someone else thinks, that's when you can use qualitative research.
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